Great general practice is perceived to be boring and unrewarding. Effective general practice is underpinned by anticipating likely issues and resolving them in advance, before they become an issue. The best GPs look like they’re not doing much, but get things done effectively and efficiently. No one sees all the bad things that great GPs prevent.

Adapted from Josh Kaufman, The Personal MBA, absence blindness is a fascinating concept that could serve as a powerful argument for why general practice is often undervalued.

Read about my thoughts on this concept by clicking through to my article on LinkedIn. This is a new and exciting concept for me. I know you have a lot of things vying for your attention, but would absolutely love your thoughts!

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